Professional Bike Fits

No standard measuent for riding

A custom bike fit is essential to every cyclist for optimal riding experience and performance. Whether you've recently purchased your bike or have one that you've been riding for several years, your bike should fit properly. Since cyclists have different body types and movement, there is no standard measurement or position for riding. Often times, cyclists don't realize the negative impact a bad position can have on their performance. 

Since there is not a true official group or governing body in bike fitting, depending on what "fit school" or classes were taken if any at all, any one can call themselves an expert bike fitter and one can visit 20 different fitters and get 20 different fits. Who is right and who is wrong? The best fit for the client is the right one.

At Shama Cycles, Philip Shama personally fits each client drawing on his 5 years of fit experience and training under Dr.Andy Pruitt, Retul's Todd Carver, and Dan Empfield. Taking this knowledge, Philip works closely with each client in the fit process and always seeks feed back after rides to ensure the right changes were made and to make sure comfort and performance gains were evident on the ride. Being the largest Guru dealer in the world and selling more custom frames than any other retailer gives us an advantage in providing custom bike fit in the current bike fit process. Philip personally works with each client recording the position as he draws on his knowledge of a wide range of athletes on a various sized bikes. This allows Philip to know what is possible in a perfect fit and how to achieve it for each client's riding style. That depth of knowledge is what gives Shama Cycles an edge and the results speak for themselves..

From designing custom bikes as well as updating and fitting current bikes for those who race and those who just love to ride, our clients are faster and more comfortable when they leave Shama Cycles. Philip Shama has worked with State Crit, State Road Race, and State Time Trial Champions; a 6 time UltraMan Champion; Pro, Elite, and Age Group triathletes. Shama Cycles race teams are perfect examples of Philip's expertise in bike fitting. Our Road Race team has numerous wins through multiple categories in Texas and Louisiana racing. The Triathlon Team always finds its way onto the podium at triathlons all over the world, whether its the overall, masters, or AG spots, the team often is the largest group represented on the podiums...all mostly with the fastest bike split of the race and in the age group rankings. Those are results that can't be argued with.
So whether you race or just love to ride, Philip Shama can work with you to maximize your riding experience.

Dynamic Fit Unit

This changes everything

After two years of testing and engineering, GURU Cycles Inc. has finalized the development of the first
computerized robotic assisted bicycle fitting system. With their patented drive-train, motors, actuators and proprietary
software, Guru has revolutionized the fit process by drastically increasing efficiency and by creating an interactive experience for the client.

 The DFU™, manipulates the rider's position while he or she is pedaling. The software, based on the client's body morphology, suggests a starting position for the fitter in using XY coordinates. Philip Shama, a Guru trained fitter then adjusts the fit down to the millimeter in order to achieve a perfect fit, which is optimized for power, cadence, position and most of all, comfort.

 At no point does Philip ever have to ask the rider to disembark from the unit to change positions of handlebars, pedals or seat position. The actuators take care of all of these actions automatically.

(above 6 time UltraMan World Champion Shanna Armstrong being fitted by Philip Shama for her Guru Photon using the Dynamic Fit Unit and Retul system)

Get the right bike fit with Retul

At Shama Cycles, Philip Shama will personally fit you on the Retul, a system based on the philosophy that bike fits must be dynamic and measurements accurate. Retul captures the position relative to the rider's pedal stroke and body position when out on the road. Having the right custom fit can make all the difference in how you ride and feel on your bike.

To schedule a DFU fitting, Retul fitting, Basic fitting or consultation, please call us at 713-812-7794 or send us an email at This e-mail address is being protected from spambots. You need JavaScript enabled to view it.